Enterprising or Social-Enterprising ....which way to go?

At telecentre forum of eGov - India, 2006, the auditorium was very electric when 'sustainability' was taken to the discussion.

'We should build Sustainable telecentres..!'
'Many of the telecentres would be closed down when the donors disappear..!'

....

'Well...! Social Enterprising is the only answer to Sustainability problem..!!'

I thought every body would jump into the idea when I threw this to the audience. Instead, all the eyes went deep and dump...as if I was talking a foreign language.

Richard Fuchs was right - 'Social Enterprising' is not familiar to the majority.

But. why 'Social Enterprising'..?

'Enterprising' - prepares you for money making; only aiming to build Profits, at whatever the cost to the community or environment.

'Social Enterprising' - teachs you to make money, while being responsible to your Social and Environmental concerns.

So - a 'Socially Entrepreneurial' telecentre operator, will make profits, while serving the best interests of Community, keeping the moral / ethical fibre intact.

An 'Entrepreneurial' telecentre operator might end up - converting his / her telecentre into a cybercafe...!!